About Us

We’re Idaho’s health insurance marketplace, providing quality options for all Idahoans.

  • Why Enroll
  • Our Mission
  • Our History

Who We Are

Your Health Idaho is Idaho’s health insurance marketplace, where you can shop, compare, and choose health insurance coverage that’s right for you and your family.

It’s also the only place where you can receive a tax credit to lower the cost of your monthly health insurance premiums.

The Your Health Idaho team proudly calls Idaho home, with our Customer Support Center located in the heart of the Treasure Valley. Whenever you call or use our chat function, you will always be connected with a fellow Idahoan who is ready to help.

A young couple sitting on a couch with a laptop and reviewing about-us information on the Your Health Idaho website.

Why Enroll Through Your Health Idaho?

  • Explore a diverse selection of 100+ plans from 13 well-known insurance companies offering medical and dental coverage. All plans meet the highest standards of state and federal requirements.
  • Every medical plan is required to cover 10 Essential Health Benefits, such as doctor visits, prescription medicine, and preventive wellness and screenings. Read more at Healthcare.gov
  • Your Health Idaho is the only place you can:
  • Apply for and receive a tax credit.
  • Qualify for Cost-Sharing Reductions to lower out-of-pocket expenses for items such as co-pays and prescriptions.

Our Mission

To provide quality health insurance choices that are tailored for Idahoans.

Our History

In 2010, the Patient Protection and Affordable Care Act (ACA) was passed, establishing a health insurance marketplace where individuals could compare and shop for private health insurance plans. Under the ACA, states had the option to either use the federally facilitated marketplace or establish their own state-based marketplace.

In March 2013, the Idaho Legislature voted to create its own health insurance marketplace, creating Your Health Idaho.

Our Governance

As Idaho’s health insurance marketplace, Your Health Idaho is an independent entity governed by a 19-member Board of Directors, including:

  • Health insurance agents
  • Idaho legislators
  • Business leaders
  • Healthcare professionals
  • Insurance companies
  • Those representing consumer interests

Non-voting board members include the directors of the Idaho Department of Insurance and the Idaho Department of Health and Welfare.

The Your Health Idaho team manages day-to-day activities and works to ensure long-term success for Idaho.

Our Milestones

2013
  • Idaho House Bill 248 is signed into law, forming the state-based health insurance marketplace, Your Heath Idaho, with a 19-member Board of Directors and four employees
  • $68.4M in establishment grants awarded
  • The assessment fee is set at 1.5%, 2% lower than the federal fee
  • Four medical insurance companies and two stand-alone dental insurance companies offer 146 plans
  • Healthcare.gov becomes overloaded at the start of Open Enrollment (OE) 2014 and paper applications are used for the 177 enrollments processed during the first month
  • A Health Insurance Exchange (HIX) RFP is published, to be awarded in 2014
  • Your Health Idaho commits to self-sustaining operations by January 2016
  • Nearly 76,000 Idahoans enroll during OE 2014, despite challenges with Healthcare.gov in the first month
  • Your Health Idaho moves to 1010 Jefferson as the number of team members doubles
  • Your Health Idaho is the first state-based marketplace to migrate from Healthcare.gov to our own technology
  • The Department of Health and Welfare is the support center for eligibility; Your Health Idaho handles any escalations
  • HIX RFP is awarded to GetInsured with a go-live date of November 15
  • 85,000 Idahoans enroll during OE 2015
  • Your Health Idaho is awarded a final establishment grant of $33.8M
  • The assessment fee is 1.99% for Plan Year 2016
  • First year of auto renewals. More than 95% of current customers auto renew for OE 2016
  • 102,000 Idahoans enroll during OE 2016
  • On September 1, the Your Health Idaho Customer Support Center officially opens with its first call, just 60 days after Board approval and the basement remodel at 1010 Jefferson
  • The Your Health Idaho team grows from 18 to 55
  • OE begins on November 1
  • 106,000 Idahoans enroll during OE 2017
  • The assessment fee is 2.29% for Plan Year 2018
  • Eight medical and dental insurance companies offer 225 plans
  • Continuous improvements are made to the customer experience
  • 102,000 Idahoans enroll during OE 2018
  • Net Promoter Score (NPS) is implemented to gather customer feedback
  • The Your Health Idaho team achieves an above industry average performance score of 31
  • 103,000 Idahoans enroll during OE 2019
  • A 90% satisfaction rate among enrollees is achieved
  • 89,000 Idahoans enroll during OE 2020, despite Medicaid expansion taking effect on January 1, 2020
  • Medicaid expansion effective January 1
  • Your Health Idaho purchases the View Pointe Building in February
  • Team members transition to remote work due to COVID-19
  • Your Health Idaho moves into View Pointe on June 15
  • Team members return to remote work in July
  • OE is extended by two weeks, closing on December 31
  • 79,000 Idahoans enroll during OE 2021
  • American Rescue Plan Act provides enhanced tax credits
  • The Your Health Idaho team returns to in-person work on April 5
  • Uninsured and American Rescue Plan Act enrollment periods add an additional 8,500 enrollments
  • Your Health Idaho takes over Advance Premium Tax Credit eligibility work from the Department of Health and Welfare using IBES
  • The Board approves the move to real-time eligibility for OE2023
  • The increased demand for health insurance, staffing challenges, and inefficient technology create the perfect storm and Your Health Idaho struggles through OE 2022
  • 85,000 Idahoans enroll during OE 2022
  • The enrollment backlog from OE 2022 clears by mid-March
  • Inflation Reduction Act extends enhanced tax credits through the end of 2025
  • Real-time eligibility goes live on June 30
  • SharpenCX modernizes the telephony platform and goes live on August 15
  • Net Promoter Score reaches record levels and averages 69 during OE 2023
  • Your Health Idaho is one of only four state-based exchanges to grow during the year
  • 94,000 Idahoans enroll during OE 2023
  • 89% of enrollees received a tax credit
  • A 92% satisfaction rate among enrollees is achieved
  • Medicaid Continuous Coverage requirements end April 1
  • 13,900 Idahoans enrolled through Your Health Idaho during Medicaid unwinding, achieving a nation-leading 31% conversation rate
  • Over 880 Certified Partners are available to help Idahoans
  • 122,000 Idahoans enroll during OE 2024
  • NPS averages 73 during OE 2025, the highest NPS in our history to date
  • In-person pop-up enrollment events are reintroduced for OE2025
  • 91% of enrollees qualified for a tax credit
  • The outreach team see a 52% increase in event participation
  • Customer retention reaches 85%
  • Technology updates result in a 16% decrease in year-over-year call volume, even with a 21% increase in enrollments
  • Over 1,150 Certified Partners are available to help Idahoans
  • 139,000 Idahoans enroll during OE 2025
  • NPS averages 76, with 15 consecutive months being higher than 70
  • The Outreach team increases event participation by 58%
  • Expiration of enhanced Premium Tax Credits on December 31
  • More than double the number of in-person pop-up enrollment events during Open Enrollment compared to 2024
  • Over 944 Certified Partners are available to help Idahoans
  • 144,000 Idahoans enroll during OE 2026